27 março 2010

Boom Boom Cards

Named for the karmic notion that every good deed comes back to its performer, boomerang-style, Boom Boom! Cards exist to inspire altruism. Available in packs of 26, the artistically designed cards each specify a particular act of kindness. It might be something as simple as saying “please” and “thank you” in every interaction over the course of a day, or it might be something more tangible, like buying a stranger a cup of coffee. There's also a pack aimed at teens that focuses on family, friends and school.

Either way, users begin by registering their deck and performing the specified kind acts, one at a time. Each time they do, they give the card away to someone else and then write about their experience on the Boom Boom! website. Users can upload photos and video to help tell their story, and the site's mapping feature allows them to follow each card and see where their kindness spreads. Since the site's launch into beta almost a year ago, more than 2,600 “agents of altruism” have joined what the company calls "the uprising of guerrilla goodness." Each deck of Boom Boom! Cards is priced at USD 9.99; of that price, 5 percent is donated to iSpot Compassion and 5 percent goes to the charity of the purchaser's choice.


Website: www.boomboomcards.com
Contact: info@boomboomcards.com

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